Budweiser has upped the stakes in the NHL playoffs, promising a round of beer and a massive goal light going to the city of the Canadian team that wins the north division.
That bet includes Edmonton, whose Oilers kick off their first round match-up against the Winnipeg Jets on Wednesday. If the hometown team wins the initial series, they will face either the Toronto Maple Leafs or Montreal Canadians for the right to call themselves the winners of the Scotia North Division, widely regarded as the Canadian division.
If bragging rights weren’t enough motivation to win the the title of Canada’s best team, Budweiser has upped the ante. The beer company has promised to deliver a 24-foot goal light to the winning city. Fans in the winning city that are of drinking age will also be able to register online for a $5 pre-paid voucher for beer.
“Budweiser and hockey go hand in hand, and in a season unlike any other we wanted to deliver a monumental celebration to mark the crowning of the King of the North,” said Mike D’Agostini, Budweiser marketing director, in a news release.
The additional prize comes during a year where fans have been kept out of NHL arenas throughout Canada due to the ongoing COVID-19 pandemic. That ban on Canadians fans watching the game in person is scheduled to be in place for the upcoming play-offs.
Finishing in second place in the division after the regular season, just behind Toronto, the Oilers are considered the favourites as they take on the Winnipeg Jets in the first round.
If they win their first two rounds, the Oilers will then move on to play an American team in the Stanley Cup Semi finals. If the momentum continues and they win that series, they will play a final round for hockey’s ultimate prize.
The Oilers last won the Stanley Cup in 1990. This year they are led by captain Connor McDavid who finished the regular season with the most points and second most goals in the league. He is expected by many to be named the MVP this year at the annual NHL awards.